Aroma

Aroma is a Montenegrin supermarket operated by Domaća trgovina, anchoring a network that also includes the City and Conto stores. Shoppers find fresh produce, b…Aroma is a Montenegrin supermarket operated by Domaća trgovina, anchoring a network that also includes the City and Conto stores. Shoppers find fresh produce, bakery items, dairy and chilled goods, packaged groceries and household basics under one roof, alongside a staffed delicatessen counter.

The own "To je to" programme flags products judged for verified standards and value, while the "Ukusi Italije" initiative brings imported Made in Italy foods to the shelves. House labels such as Montella and the Club Plus loyalty scheme round out the weekly shop.